The power
of choice.
The people behind No+Flow — and the mindset that built it.
Matthias Lataille.
Matthias Lataille is a man of many hats, living his life through his loves and passions. He believes it all begins with a sense of purpose, and everything is possible with a growth mindset…!
From law… In 2005, Matthias left a promising law career behind as he moved to London and stepped into the wonderful world of hospitality. Relying on his raw talents alone, he quickly rose to the top of the game. Notably, Matthias was twice nominated in the top 10 bartenders in the UK (finishing runner-up in 2009), while running a widely acclaimed cocktail bar & restaurant.
Looking to broaden his horizons, he then took his skills into the corporate world, where he held various roles in brand engagement & advocacy. An overachiever, Matthias became a respected figure in the drinks industry over the years. However, this came at the cost of several mental health struggles as he faced his own battles with addiction.
Powerfully choosing sobriety in early 2020 in an effort to reclaim control of his life and career, Matthias found himself navigating a difficult period of repurposing while dealing with the ebbs and flows of start-up work and consultancy operations. Matthias grew stronger for it, bouncing back and developing into a thought leader dedicated to promoting mental health and wellbeing around him.
… to No+Flow. Finally embracing his long-lost leadership acumen & quiet confidence, Matthias became an Ambassador of Healthy Hospo in 2023 and launched The No & Flow Brands Company in 2024 — with a clear vision to challenge the status quo in the non-alcoholic space of the drinks industry.
The Flow Leaders.
Daniel Rowntree
Daniel is an experienced founder and brand strategist with over 20 years in the drinks and hospitality industries.
Through Founder Coach and High & Dry, he helps purpose-driven entrepreneurs and emerging brands navigate the shift toward mindful drinking, wellness, and cultural change — blending commercial insight with a human, forward-thinking approach to leadership and growth.
A long-time mentor to Matthias, Daniel has been (and still is) instrumental in guiding the vision and values that underpin No+Flow’s direction.
Claire Warner
Claire Warner has spent over two decades building drinks brands across luxury, wellness and advocacy. She led liquid innovation at LVMH’s Belvedere, co-founded Æcorn and launched the world’s first British non-alcoholic aperitifs, and shaped Diageo’s World Class and Bar Academy.
Her work now centres on social health, our connection to other people, which sits alongside physical and mental health as a third pillar of how we live well.
She founded the Good Measure Guild, the standard for how well hospitality brings people together, and joins No+Flow as strategic advisor and head of advocacy.
The Flow Makers.
Warren Deroche
Warren is a passionate Hospitality professional and creative photographer, capturing moments and stories through his own lens. His extensive experience in the London bar scene (most recently Group Bars Manager for the Artist Residence portfolio and Beverage Operations Manager for The Social Company) spans bar management, operations, and customer service, giving him a comprehensive understanding of the hospitality industry. Warren’s blend of operational expertise, leadership, and creative vision equips him to deliver exceptional experiences, whether developing innovative beverage programs or creating compelling visual narratives. He has recently joined No+Flow as our Business Development Executive, bringing his experience and creativity to the non-alcoholic space of the drinks industry.
Angèle Grinda
Former Cocktail Bar Manager in London, Angèle is the Founder of Ozalee Hospitality & Communication. She blends her passion for drinks and hospitality into her work as a Community Manager. Specialising in Food & Beverage, Angèle helps venues & brands turn their identity into engaging online communities through bespoke social media strategies & content creation. Angèle joins us in 2026, bringing her creativity, authenticity, and passion in her mission to build No+Flow’s digital voice & presence.
Quentin Fichot
Quentin Fichot is the founder of QfConsultingLTD, built on 20 years of experience across hospitality, health and wellbeing. From a background in sport and culinary school to managing some of London’s leading bars, Quentin is passionate about exceptional guest experiences and mindful consumption. Today, he brings his expertise to the non-alcoholic sector, supporting brands and teams with hospitality consulting, product development, and creative direction. As a No+Flow Ambassador, Quentin brings a creative approach and deep industry knowledge to support the company’s growth and development. His mission remains simple: to prove that health, quality, and variety should never be compromised.
Who we build alongside.
Fancy a chat?
Whether you're an independent brand, a hospitality partner, or just curious about the raison d'être behind No+Flow — we'd love to hear from you.